A brand usually breaks down when the rules are too vague for everyday use. The best systems are specific enough that a team can move quickly without reinventing the look each time.

In this post, we map the practical rules that keep a brand coherent across website pages, social posts, and launch materials.

Keep it simple

• Define a small set of layout rules

• Reuse a limited color strategy

• Keep image treatment consistent

Consistency is less about control and more about making the right thing easier to repeat.